Sysomos, a category leader
+ wasabi rabbit marketing campaign
300% sales revenue increase
With massive growth in the SaaS-based social media monitoring and analytics market, Sysomos, a category leader, found itself surrounded by opportunity. However, a flood of imitators had begun flooding the market, gnawing away at market share.
To stand out in this fiercely competitive marketplace, Sysomos needed more than the best technology and data – it required a marketing strategy that delivered immediate awareness and sales-ready leads without losing focus on long-term brand equity and customer relationships.
- Content Marketing Strategy
- Content Development: videos, white papers, tip sheets, info graphics
- Media Planning and Buying
- Online Advertising
- Landing Page Design and Development
- Marketing Automation Consulting
- Phone Scripts and Email Templates
- Social Media Outreach
- Analytics and Reporting
An Authentic Strategy
In today’s marketplace authenticity is paramount. Brands must understand and speak the same language as their consumers or run the risk of losing sales due to obvious sales pandering.
Customer research revealed that Sysomos clients - marketing managers, ad agency account executives, brand planners and public relations associates - longed for straight answers and turnkey solutions to help leverage social media and big data for their business objectives.
So we created and optimized a content marketing program to deliver a litany of valuable information for Sysomos consumers: Tip sheets, white papers, videos, testimonial interviews, infographics and webinars. Each piece of content was designed to arm clients with messaging that informed and steered them toward Sysomos as a trusted social media information partner.
Armed with this arsenal of content, we socialized, advertised, publicized and optimized the entire program to ensure Sysomos reached the right people, at the right time with the right messaging.
Every piece of messaging was tailored to nurture potential customers on their journey toward Sysomos.
To quote Sysomos’ VP of Sales, “We crushed it!” Within a year of the campaign launch, Sysomos’ online sales revenue catapulted 300% while simultaneously dropping the cost per lead by 1,000% since inception.