Laying the Foundation for Future Business Growth


RTape had outgrown the brand and website we built for them 5 years eariler. They approached us to not only reimagine their brand architecture, but design a database and website scalable to accommodate future growth.

  • Brand Refresh
  • Data Architecture
  • Responsive Web Site
  • Photography

Brand Refresh for a Changing Market

In a competitive tape and adhesive category, RTape has continued to expand on their quality product offerings and brand promise. When we first created their brand 4 years earlier, our primary focus was on their adhesive tapes for the sign industry. With shifts in the market, the company saw big opportunities for their specialty films in packaging and retail display.

RTape's leadership team realized a refreshed brand and website were necessary to address a wider audience with deeper technical support needs. Our solution combined a realignment of brand communication, updated information architecture and responsive website in order to reach new markets and support future expansion.

Building an Online Foundation

The goal for the corporate website was to design and develop a robust, scalable data architecture that provides engaging experiences for customers and distributors. With many end users working in the field, easy access to support documentation through a mobile device was particularly critical. Through responsive design, RTape’s vast library of how-to’s and technical documentation are now easily accessible anywhere from any device.

"The Rabbits dug deep to understand our business, and then went above and beyond"

- Guy Leigh, Vice President of Sales, RTape