Delivering Historic Campaign Performance

Lending Tree

lendingtree.com


Since 1998, Lending Tree has serviced borrowers, connecting more than 30 million people with financial lenders and closing more than $214 Billion in loan transactions.

However, despite their success in other channels, Lending Tree was troubled by the lead generation results of their on-line advertising.

In only four weeks - from recommendation to implementation - we delivered a staggering 600% increase over Lending Tree’s historical response rate.

  • Performance Marketing
  • Market Research
  • Communication
  • Strategy and Design
  • Lead Generation

A Targeted Strategy

We understand that effective campaigns are rooted in comprehensive consumer knowledge, and that’s where we began. We conducted extensive research into customer purchase preferences, specifically the behavioral and psychographic tendencies of potential home buyers.

Based on our findings, which identified six unique audience segments, we crafted tailored messaging and creative that spoke directly to the needs of each audience cluster.

We recommended six insightful on-line ad campaigns, each one targeting a distinct audience lifestyle stage in an engaging, interactive story that allowed the consumer to see themselves. And the calls to action inspired viewers to learn more.

Breakthrough Branding

With time of the essence, we quickly mobilized our brand, creative, account and development teams, and designed, launched, tested and optimized eight display concepts employing groundbreaking premium Rich Media ad formats. To drive engagement and conversion, we integrated in-banner mortgage payment calculators, live mortgage rate feeds, and zip code/payment correlations into our creative - with every ad supported by audience- and message-specific conversion-optimized landing pages.

In only four weeks - from recommendation to implementation - we delivered a staggering 600% increase over Lending Tree’s historical response rate.

Strategy, creative, speed to market, results...These are the hallmarks of Wasabi Rabbit.

600%

Performance Increase

in just 4 weeks

"Our Lending Tree work is a text book case study for the way we operate. Of course the performance result is staggering, but I’m most proud of the process that threaded together consumer research, to insight, to creative execution, to media placement. We produced a game-changer for Lending Tree...our campaigns were better, faster and more effective than anything they’d seen before."

-John Mustin. CEO, Wasabi Rabbit