Veteran Culture

We understand veterans and vet-focused brands


The military community is unique. Its shared sense of values, language and respect set it apart from nearly every audience in the marketplace.

Through our founder and CEO, US Navy Captain John Mustin, we bring first-hand, senior military experience and perspective to every conversation.

Our unique knowledge of the military’s nuanced language, rituals and values positions us at the speed of the military market, allowing us to shape veteran messaging quickly, efficiently and accurately. And to take military-focused brand campaigns to market faster, more effectively and with greater relevance than any other agency in today’s market.

With an industry-leading client list of satisfied veteran-owned, operated and focused brands, we have forged a battle-hardened position as the premier agency for brands seeking to reach or represent those in uniform.

We’re actively involved in supporting New York City’s veteran community through a variety of organizations, clubs and events, including, for the past nine years, hosting our own Fleet Week reception to honor the men and women of the sea services.