Pat Costello

Executive Vice President, Brand

Pat Costello

Executive Vice President, Brand

For Pat, all strategy begins with in-depth customer knowledge as the key to sustainable competitive advantage. She’s always focused on “what’s next?”

Her brand-centric philosophy is the core of her work, believing that every business problem benefits from looking for solutions through the brand lens.

Since coming to Wasabi Rabbit, she’s developed the Agency’s tool-kit for participatory brand development, using it to brand online start-ups, post-merger brand integration, new national brand launches and B2B technology rebranding.

Historically, Pat’s delivered successful brand development, marketing, advertising, and customer experience solutions in consumer services, packaged goods, healthcare and business-to-business marketing. Her range of experience, both for Agencies and on the client side at American Express, includes brand development, new product development, general and direct advertising, relationship marketing and loyalty program development.

Bottom line: She’s rad at what she does.